Owner & Stylist

With 16 years of professional experience—and a lifetime as a "kitchen beautician"—Alex has a deep passion for hair transformations. Whether it's a bold new look or a simple root touch-up to enhance natural beauty, he thrives on making clients feel their best. Particularly drawn to thick, long hair, he believes in bringing out each person’s unique style, whether it’s effortless and low-maintenance or bold and dramatic.

For Alex, hairstyling isn’t just about hair—it’s about the relationships built along the way. The places this career has taken him and the people he’s met are what make it all worthwhile. Inspired by the power of transformation, Alex loves watching clients see themselves in a new light, embracing styles they never thought they could pull off.

His biggest hair advice? Always use a heat protector, avoid washing with hot water, and most importantly—be kind and patient with your hair! If given the chance to style anyone, dead or alive, the answer is easy: Beyoncé.

Alex’s personal style is all about quiet luxury, and when he’s not behind the chair, you’ll find him indulging in talent competition shows or relaxing at home with his two baby chihuahuas. After a long day, nothing beats unwinding with his pups and some well-earned downtime. If his hairstyling vibe had a theme song, it would, of course, be "Upgrade U" by Beyoncé—because who doesn’t love a glow-up?